Welsh mountain ridge at dusk shrouded in fog
SARS Cymru logo
Independent Public Safety & Response Agency

Keeping Wales
Informed, Alert
& Aware

Cadw Cymru'n Hysbys, yn Effro ac yn Ymwybodol.

Live Feed
NO ACTIVE WARNINGS · STATUS NOMINAL//
// 01 — About

About Us & Our Mission

Organisation Profile

SARS Cymru operates at the intersection of community support and public safety awareness. Our core mission is to serve the people of Wales by acting as a reliable, centralised hub for critical information, crime prevention strategies, and immediate access to statutory emergency services. We also utilise our team for Storm Chases, Disaster Support (such as Flooding, Wind & Bad Weather), Missing Persons & Animals and a range of other community support initiatives.

We believe that an informed public is a safer public. If we can support you, we will try our best to.

Established
2024
Coverage
Wales-Wide
Fully
Independent
Focus
Public Safety
Organisation ProfileVerified
Entity Name
Support & Resource Services (SARS) Cymru Limited
Company No.
16432213
Structure
Private company limited by guarantee without share capital
Registered HQ
Blaencelyn, Maesmyrnach, Llanfyrnach, Pembrokeshire, SA35 0BA, Wales, UK
// 02 — Our Operations

Our Operations

Dedicated, named operations running across Wales - targeted community safety, accountability, and emergency-response initiatives.

High-visibility tactical equipment detail
SPEC: ACTIVE OPERATIONS // 06 RUNNING
OP-01+

Operation Cartref

A community and home safety initiative promoting secure homes, strong neighbourhoods, and front-line crime prevention across Welsh communities.

1/3 Home Security2/3 Communities3/3 Prevention
Action: Report

Report to us and the relevant organisation.

OP-02+

Operation Watershed

Focused on protecting Welsh waterways — tackling rural crime along river corridors and supporting emergency flood response.

1/3 Waterways2/3 Rural3/3 Flood Response
Action: Report

Report to us and the relevant organisation.

OP-03+

Operation Storm

Severe-weather and emergency-response readiness: coordinating community resilience when storms and extreme conditions hit Wales.

1/3 Severe Weather2/3 Resilience3/3 Response
Action: Report

Report to us and the relevant organisation.

OP-04+

Operation Accountable

Holding public bodies and partners to account — championing transparency, proper casework handling, and community trust.

1/3 Transparency2/3 Oversight3/3 Trust
Action: Report

Report to us and the relevant organisation.

OP-05+

Operation Speed

Road-safety operation targeting speeding and dangerous driving in our communities to reduce casualties and deter reckless behaviour.

1/3 Road Safety2/3 Speeding3/3 Enforcement
Action: Report

Report to us and the relevant organisation.

OP-06+

Operation Anti-Social

A coordinated drive to tackle anti-social behaviour — supporting victims, documenting incidents, and working with authorities.

1/3 ASB2/3 Victims3/3 Reporting
Action: Report

Report to us and the relevant organisation.

See Something? Say Something.

If you have witnessed a crime or have information about criminal activity, do not hesitate. Report to us and the relevant organisation — in an emergency, always call 999.

Report to Police
// 03 — Leadership

The Team Behind The Operations

Meet the leadership and operational team driving SARS Cymru’s mission to keep communities across Wales informed, alert and aware.

Leadership & Operational
TM-01CEO (acc. Journalist)
AO

Ajay Owen (MIoD, MIPSA, MIVJA)

Chief Executive & Statutory Director

Founder of SARS Cymru, leading strategic direction, governance and multi-agency partnerships across Wales. Also coordinates day-to-day operations, deployments and social media.

Contact
TM-02COO
JR

Jordan Rice

Operations & Resilience Lead / COO

Coordinates day-to-day operations, operational resilience and front-line delivery of community safety initiatives.

Contact
TM-04Compliance
GO

Geoffrey Owen (Dip. RSA)

Risk and Compliance Lead

Leads risk management and compliance, safeguarding the organisation’s operational integrity.

Contact
TM-05Ceredigion
KT

Kelvin Tyrrell

Regional Officer for Ceredigion

Coordinates SARS Cymru’s community safety activity and partnerships across Ceredigion.

Contact
TM-06Pembrokeshire
TO

Tes Oughton

Public Safety & Protection Lead, Regional Officer for Pembrokeshire

Leads public safety and protection activity, serving as regional officer for Pembrokeshire.

Contact
TM-07Training
CK

Craig Kelly

Training & Compliance Manager

Manages training delivery and compliance standards across SARS Cymru’s operational teams.

Contact
// 04 — Advice & Guidance

Crime Prevention Advice

Click any category to read full guidance — what it is, how to protect yourself, and how to report it.

Book an appointment
01 / 20

Anti-Social Behaviour

Conduct causing harassment, alarm or distress — noise nuisance, vandalism, threats. Document every incident and report to the right authority.

Read full guidance
02 / 20

Bicycle Theft

A bike is stolen every minute in the UK and under 5% are recovered. Lock smart, register your frame number, and report fast.

Read full guidance
03 / 20

Burglary

Unlawful entry to steal, cause harm, or damage. Secure doors, windows, lighting and alarms — and report every incident.

Read full guidance
04 / 20

Car Crime

Vehicle theft, theft from vehicles, keyless relay attacks and catalytic converter theft. Lock, remove valuables, and block key signals.

Read full guidance
05 / 20

Child Sexual Exploitation

The manipulation or coercion of a child under 18 into sexual activity. Know the signs and report concerns — a suspicion is enough.

Read full guidance
06 / 20

County Lines

Urban drug gangs expanding into towns using dedicated phone lines and exploiting children and vulnerable adults as "runners".

Read full guidance
07 / 20

Cybercrime & Passwords

Weak or reused passwords are a major gateway for cybercriminals. Use long, unique passwords and enable two-step verification.

Read full guidance
08 / 20

Fly-Tipping

The illegal dumping of waste — from household bags to hazardous refuse. Report incidents with location, waste type and vehicle details.

Read full guidance
09 / 20

Dog Theft

Around five dogs are reported stolen every day. Microchip, secure your garden, and never leave your dog unattended.

Read full guidance
10 / 20

Heritage Crime

Offences harming historic assets — metal theft from churches, "night-hawking", vandalism, unauthorised works on listed buildings.

Read full guidance
11 / 20

Domestic Abuse / Violence

Controlling, coercive or violent behaviour by a partner, ex-partner, family member or carer. It is never the victim’s fault.

Read full guidance
12 / 20

Modern Slavery

Human trafficking, forced labour, servitude and slavery. If you suspect it, report — do not confront perpetrators.

Read full guidance
13 / 20

Revenge Porn

Sharing or threatening to share intimate images without consent is a crime. Don’t engage with the perpetrator — collect evidence and report.

Read full guidance
14 / 20

Rural Crime

Agricultural, equine, wildlife, heritage and environmental crime. Secure equipment, mark property, and report all incidents.

Read full guidance
15 / 20

Scams

Deceptive schemes to defraud — phishing, investment, romance and impersonation scams. Be suspicious, verify independently, and report.

Read full guidance
16 / 20

Serious Crimes

Indictable-only offences carrying severe penalties — murder, rape, robbery, GBH with intent, firearms and drug trafficking.

Read full guidance
17 / 20

Stalking

Repeated unwanted behaviour causing fear or distress. Keep a record of every incident, save evidence, and report it.

Read full guidance
18 / 20

Street Harassment

Unwanted interactions in public spaces — catcalling, leering, following, unwanted contact. Prioritise safety and report threats.

Read full guidance
19 / 20

Terrorism

Violence or threats to influence government or intimidate the public for a political, religious or ideological cause. Report concerns to the Anti-Terrorism Hotline.

Read full guidance
20 / 20

Youth Isolation

The measurable lack of social contact among young people — a growing concern with lasting impacts on mental health and opportunity.

Read full guidance
// 05 — Directory

Statutory Service Directory

A full directory of Welsh local authorities, health boards, emergency services and statutory bodies. Expand any section to view contact details.

Wales Only · Official Directory

In an emergency, always dial 999
// 06 — Contact

Contact SARS Cymru

Secure Communication Channel

Registered Entity

Support & Resource Services (SARS) Cymru Limited

Company No. 16432213

Blaencelyn, Maesmyrnach, Llanfyrnach
Pembrokeshire, SA35 0BA
Wales, UK

Social & Broadcast

Follow official channels for public safety updates and community alerts.

These channels are not monitored 24/7. Do not use them to report emergencies or crimes in progress. For emergencies, always dial 999.

CYMRU / WALES // INFORMED. ALERT. AWARE.
+ 51.48°N·3.18°W·SA35 0BA
SARS Cymru logoSARSCYMRU

Keeping Wales Informed, Alert & Aware. A centralised hub for community safety, crime prevention, and statutory emergency service links.

Yn cadw Cymru yn hysbys, yn effro ac yn ymwybodol.

Comms
SARS Cymru - Informed. Alert. Aware.

© 2026 Support & Resource Services (SARS) Cymru Limited · Company No. 16432213

In an emergency, always dial 999